Roast My Email
Cold emails, newsletters, and sales emails all share the same problem: most of them get ignored. Paste your email below and get three takes: a roast that calls out the fluff and the fake urgency, a customer's honest read on whether they'd open, read, and reply, and a recruiter's take on whether this email would get a response from someone busy. Instant, and a lot more useful than guessing why your open rate is dropping.
The tool analyzes your email the way the recipient actually experiences it: scanning for relevance, filtering for effort, and deciding in seconds whether to reply, archive, or delete. The roast persona targets the overused hooks, the forced personalization, and the "just following up" filler. The customer persona answers whether the email feels worth their time. And the recruiter persona simulates the response of someone who gets 200 emails a day and is looking for any reason to ignore yours.
This is for cold outreach, sales sequences, partnership pitches, newsletter content, founder intros — any email where you need the recipient to actually read and respond. It works for solo founders, sales teams, recruiters, and anyone who's ever sent 50 cold emails and gotten 2 replies. For the landing page your email links to, try our Roast My Landing Page tool to make sure the post-click experience doesn't kill the conversion.
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Want a Deeper Roast?
€49/month
3,600 tokens per analysis All 12 personas on every tool 4-6 sentences per persona with strategic recommendations Premium PDF with score charts Flexible — cancel anytime
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Frequently Asked Questions
It evaluates cold emails, newsletters, and sales emails for subject line strength, personalization, value proposition, and CTA clarity.
Plans start at €20/month. Paste your email copy for instant multi-perspective feedback.
Cold outreach, sales sequences, newsletter content, onboarding emails, follow-up emails, partnership pitches — any email where copy quality matters.
The tool evaluates subject line curiosity, opening hook strength, personalization depth, value clarity, and CTA specificity.
The Email Playbook
Why it matters
The average professional receives over 120 emails a day. Your email is fighting for attention against an inbox that has trained everyone to skim, delete, and archive. Whether it is a cold outreach, a sales follow-up, or a newsletter, the email that gets a reply is the one that respects the reader's time, personalizes the context, and makes the ask impossibly easy to say yes to.
This roast evaluates your email the way its recipient will. The savage roast finds the generic filler. The subject-line pass checks whether your subject earns the open. The value-prop analysis asks whether the reader understands why they should care in the first paragraph. And the CTA review makes sure the reply your email asks for is a single, obvious action.
Common mistakes
- A subject line that does not earn the open. The subject decides everything. "Quick question" and "Following up" are auto-delete. Specific, curious, and personalized subjects win.
- First line about you, not them. "I wanted to reach out..." is the fastest way to the archive. Open with their problem, their goal, or their situation.
- Talking about the product instead of the value. Nobody cares what your product does until they know what it does for them. Lead with the outcome.
- Asking for too much at once. "Can you hop on a call, check my site, and intro me to your network?" — the reader says no to all three. One tiny ask.
- No personalization beyond the name. `Hi John,` + a generic paragraph is not personalization. Reference something real about them.
- Writing a wall of text. Paragraphs get skimmed into three lines. Short paragraphs, short sentences, one idea each.
The checklist
- Subject line under 50 characters, specific. Open rates live and die on the subject.
- First line hooks with their situation. Name the problem they actually have, in the first sentence.
- Personalization beyond the name. A detail that proves you looked — their site, their post, their product.
- One clear value proposition. What is in it for them, in one sentence.
- A single, tiny, obvious CTA. Reply with one word, 15-minute call, or a link. Not three options.
- Easy reply surface. Ask a question they can answer in under 30 seconds.
- No attachment before the ask. Attachments and links before the yes feel like a trap.
- Short paragraphs, mobile-first. Over half of emails are read on phones.
- Proof of credibility, subtly. A name-drop, a result, or a common connection — not a resume.
- Obvious sign-off with your details. Name, role, link — and nothing else to click away.
How to use Email
- Paste your full email. Subject, body, sign-off. The subject matters as much as the body.
- Run the subject-line pass first. Fix the open rate before you fix the body — nothing else works if it is not opened.
- Check the CTA. Is there exactly one ask, and is it tiny enough to say yes to?
- Shorten everything. Cut it to half the length, then cut it again. Every sentence must earn its place.
- Re-roast the revised draft. A 30-second check before send beats a non-reply you cannot explain.
What this roast checks
Emails live or die in the first three seconds — the subject line, the preview, the first sentence. The roast reviews your cold email or newsletter the way a recipient and a delivery-savvy marketer would. The savage persona flags the “I hope this email finds you well” openers and the “I’m circling back” that gets a delete before it is read. The customer persona tests whether the reader can tell within one line why this email is for them specifically. The conversion check looks at whether the CTA is clear, single, and low-friction.
5 pro tips from the review
- Write your subject line last, as a summary of the promise of the email — specific beats clever..
- Open with the reader’s context, not your introduction. Name their situation in the first line.
- Make the ask one sentence, specific, and easy. “Would 15 minutes Thursday work?” converts better than a paragraph about meeting.
- Cut every word that does not serve the reader. Emails that respect time get replies.
- Add one concrete proof point — a name, number, or past result — so you read human, not templated..
By the numbers
120+emails the average professional receives every day
47%of email opens are driven by the subject line alone
3xmore replies for cold emails under 100 words
