About Away
Away is a New York-based luggage brand founded in 2015, specializing in stylish, high-quality travel gear designed for the modern traveler. With a focus on combining functionality with aesthetic appeal, Away has carved a niche in the ecommerce luggage market.
Our Review of Away's Website
Away's website excels in lifestyle-driven visual storytelling, drawing visitors in with stunning imagery that aligns perfectly with its Instagram-ready aesthetic. The clear product-line hierarchy allows users to easily navigate through various options, showcasing the brand's diverse range of luggage. However, the price points often get lost in the visuals, making it challenging for potential buyers to quickly understand the investment required. Additionally, important product information is buried beneath scrolling cards, which may frustrate users seeking specifics without excessive navigation. Overall, the homepage leans too heavily on vibes, prioritizing aesthetics over utility, which could hinder conversions.
Score Breakdown
Pretty pictures, but where's the info?
Looks great, but I need to know what I'm buying.
Solid SEO foundation, but could optimize better.
Beautiful design, just needs clearer utility.
What Away does well
- Lifestyle-driven visual storytelling
- Clear product-line hierarchy
- Strong Instagram-consistent aesthetic
- Strong focus on customer lifestyle and travel narratives.
- Integrated social proof with user-generated content.
- Comprehensive FAQs addressing common traveler concerns.
Where their site falls short
- Price points are easy to miss
- Product info requires scrolling on cards
- Homepage prioritizes vibes over utility
- Lack of visible pricing leads to potential cart abandonment.
- Mobile experience could be more streamlined for quick access.
- Limited filtering options for products, hampering browsing efficiency.
What your website can learn from Away
- Use visual storytelling to engage visitors while balancing it with essential product info.
- Make pricing transparent and visible to avoid surprises during the purchasing process.
- Ensure critical details are easily accessible without excessive scrolling.
- Prioritize user experience on mobile devices to cater to on-the-go shoppers.
- Incorporate filtering options to help users find the right products quickly.
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